The jeanswear show Denim by Première Vision sees a 45% increase in visitors at Fira de Barcelona

The leading jeanswear show, Denim by Première Vision, closed its first edition in Fira de Barcelona after receiving 4,479 visitors, a 45% increase over the May edition last year, held in Paris.
72% of the visitors were international, including stylists, creatives, designers and representatives from the leading jeans brands and high-end firms looking for the most exclusive denim collections for the autumn-winter 2015-2016 season.

Accounting for 70% of the total, Europe was the region from where the most visitors came with an overall 35% increase over the May 2013 edition. Visitors from Germany were up 34%, from Italy by 32% and from Spain by 28%. There was also growing interest from professionals from North Europe and Scandinavia, markets that specialise in Premium denim.

The number of professional visitors from the USA was also higher (+33%), as well as from Mediterranean countries, such as Turkey (+68%), Tunisia and Morocco.

This 14th edition of Denim by Première Vision provided the setting for 100 exhibitors, 5% more than the spring show one year ago, from over 20 countries. The show exhibited technology, the latest developments and knowhow of the world-s leading companies that manufacture, cut, sew, wash and label denim garments, the star fabric of casual wear and a basic addition to any wardrobe.

45% of the exhibitors were weavers; 23%, clothing manufacturers, “launderers” and finishers; 22% manufacturers of accessories; and 10% suppliers of machinery, fibre producers and developers of technology.

The country with the biggest representation was Turkey (31%), followed by Italy (20%), Morocco (9%); Pakistan (7%) and Spain (6%). Companies from Hong Kong, Tunisia, France, Brazil, Thailand, Japan, Germany, USA, Taiwan, Switzerland, Portugal, Mexico, India, Belgium and Austria also participated in the show.

The next edition of Denim by Première Vision, which is a biannual event, will take place later this year on November 19th and 20th, also in
Fira de Barcelona’s Montjuïc exhibition centre.

Barcelona, 26th May 2014