Fira and Reed Exhibitions to strengthen Alimentaria’s global exposure

Fira de Barcelona has acquired Reed Exhibitions’ 50% stake in Alimentaria Exhibitions, the joint venture that both companies created in 2002 to launch and manage Alimentaria among other events. According to the agreement, both Reed Exhibitions and Fira de Barcelona will work together to develop the Alimentaria brand internationally.

Therefore, the agreement through which Fira becomes the sole owner of Alimentaria Exhibitions will not end the relationship between this company and Reed Exhibitions but will in fact strengthen the alliance to improve the event’s international exposure, especially in those areas where Reed Exhibitions is present such as Asia, Latin America and Middle East.

Alimentaria Exhibitions will continue to operate as a company specializing in food fairs, such as BTA-Barcelona Tecnologías de la Alimentación-, Alimentaria & Horexpo Lisbon and Seafood, together with Alimentaria, a European benchmark event that will continue to support the food industry and the Spanish companies in this field.

Alimentaria, the leading trade show
Alimentaria is among the top three food industry shows in Europe. The event held its 19th edition last March at Fira de Barcelona’s Gran Via venue and gathered over 140,000 buyers from 143 countries. The fair, which is structured in 14 different areas that cover all segments of the food and beverage industry, brought together more than 4,000 companies, 32.5% international.

Alimentaria is already working on its next edition, which will be held from March 24th to 27th 2014.

Barcelona, December 21st 2012