Barcelona dressed in jeans

The international leaders of the denim industry will meet up on May 21st and 22nd in Denim by Première Vision, the world’s most important show of its kind. It is being held for the first time in Barcelona and will be showcasing the trends, technologies, fabrics and finishes in denim garments, the star fabric of casual wear and a basic addition to any wardrobe. 

The event, which is leaving Paris and moving to Fira de Barcelona’s Montjuïc exhibition centre, is holding its first Barcelona edition with proposals from 100 companies from 20 countries, which represents a 5% increase in exhibitors (six of them are Spanish). Moreover, with the change in venue, the organisers are expecting 3,000 visitors, 72% of them international.

For two days, Denim by Première Vision will be showing the latest from the denim industry to clothing manufacturers, designers and representatives of the major brands of jeans that are already preparing their collections for the autumn-winter 2015-2016 season. The show is also hosting activities, such as exhibitions, fashion shows and informative and networking spaces.

The event, organised by Première Vision, is a trade show, and will hold two editions a year, in May and November.

Barcelona, May 2014