100 leading companies will be participating in the first edition in Barcelona of Denim By Première Vision

Denim by Premiere Vision, the denim industry’s leading trade show that, until last year, was held in Paris, is coming to Fira de Barcelona with more exhibitors than ever. On May 21st and 22nd, around a hundred exhibitors and leading companies from over 20 countries will be participating in the denim sector’s international benchmark event to exhibit the latest trends and innovations. In a very enigmatic and playful atmosphere, inspired by secret speakeasies from the American1920s, this edition of the biannual show will showcase the latest Jeanswear fashion that will set the trend for the autumn winter 2015-16 season.

After 13 successful editions in Paris, Denim by Première Vision will move to the Fira de Barcelona Montjuïc exhibition centre, in an edition that will feature innovation, creativity and a careful selection from the international denim market’s leading companies. This year, the organisers have managed to increase the number of exhibitors by 5% over the last edition in Paris, to reach 100, 45% of which will be weavers; 23% manufacturers, “launderers” and finishers; 22% manufacturers of accessories; and 10% manufacturers of machinery, fibre producers and developers of technology, among other professionals.

The show will bring together the most influential global Denim production and manufacturing companies, 95% of which come from over 20 countries, especially Turkey, with 31% of exhibitors, Italia (20%), Morocco (9%) and Tunisia (3%), as well as firms from countries such as Japan, India, Pakistan, Hong Kong and Brazil.

The event has two annual shows. One in May and the other in November. The next edition, which will be held in Fira de Barcelona, will provide the showcase for the jeanswear trends that will be worn in the autumn winter2015-16 season. 3,000 visitors, 72% of them international, attended the last edition held in Paris.

According to the organisers, this sector currently generates 51,000 million Euros a year in sales worldwide. This is expected to reach 56.000 million in 2018.

Barcelona, 9th  April 2013