The two brands merge under the event's new name: Valmont Barcelona Bridal Fashion Week
Valmont and Barcelona Bridal Fashion Week have come together to promote the creativity, innovation and design of bridal
Valmont, the Swiss high-end cosmetic company, and Barcelona Bridal Fashion Week, the world’s leading bridal and evening wear fashion event, are combining their strengths, prestige and commitment to fashion, beauty and art to promote the bridal fashion industry, its internationalization and its leading platform which, as of this year, will be known as Valmont Barcelona Bridal Fashion Week.
The prestigious company, one of the major brands creating beauty products, will thus enhance its ties with the world of international fashion in tandem with Valmont Barcelona Bridal Fashion Week. Under this partnership, the two key players will create synergies to reinforce the links between creativity, art and beauty, to ensure that the best designers and their creations shine to the fullest at an event that will attract all the agents involved in international fashion.
In addition, for this edition of VBBFW, the Swiss company is organising a large care and relaxation area devoted to the well-being of the models who will feature in more than 30 fashion shows at the forthcoming fair.
In this regard, the CEO of Valmont South Middle Europe, Julien Michoud, states that “this alliance represents a milestone for us in the commitment to be renowned for its innovation in the beauty sector worldwide. The whole Valmont Group family is proud to be part of an important event such as the Valmont Barcelona Fashion Week in which women will play a central role. As a high-end cosmetic brand, our conception of well-being goes hand in hand with design and talent, values that this international event in Barcelona reflects”.
According to Estermaria Laruccia, director of VBBFW, “it’s a pleasure to welcome Valmont and its wonderful team. We share its passion for artistic expression in its different forms and its commitment to innovation combined with tradition. We both feel a real enthusiasm for the concept of beauty applied to art, women and fashion. These are the best premises for our successful cooperation to further enhance the event’s quality and international nature”.
Valmont Barcelona Bridal Fashion Week, organised by Fira de Barcelona, will take place from 23 to 28 April 2019 in the Montjuïc venue. Over the first four days, the fair will welcome the 2020 collections of some 30 brands on its catwalk, and from 26-28 the trade show will be held with the fashion designs for brides, grooms, the ceremony and accessories, featuring around 400 brands, 70% of whom are international.
Valmont, history and innovation
Valmont is a Swiss, family-run, luxury cellular cosmetics company which was set up in 1905. At present, it combines the Swiss medical tradition with the most innovative cellular cosmetics offering exceptional beauty products for skin care. Similarly, the Group sponsors art exhibitions, supports the works of great artists and collaborates with charitable events throughout the world through the Valmont Foundation.
Barcelona, 11 February 2019
Image caption (from left to right): Salvador Tasqué, Exhibition Business Director of Fira de Barcelona, Estermaria Laruccia, Director of the Valmont Barcelona Bridal Fashion Week, and Julien Michoud, CEO of Valmont South Middle Europe. Photos: Ferran Nadeu