Textile innovation and denim fashion for spring-summer 2016 at Fira de Barcelona

Denim by Première Vision, the leading international jeanswear industry show, is putting the finishing touches to its second edition at Fira de Barcelona, which is set take place on 19 and 20 November at the Montjuïc exhibition centre. A total of 98 exhibitors from 20 countries will present their latest innovations and trends in technology, fibres, fabrics, colours, treatments, cuts, finishes and accessories for designing and making the jeans that will hit the streets in the 2016 spring–summer season.

The show -organised by French firm Première Vision- centres entirely on its offer for the premium denim market, which seeks more elaborate and sophisticated products. Stylists, creatives, designers and representatives of the leading international jeans labels and luxury brands will be at the show to find out what’s new in the world of denim.

The last edition of Denim by Première Vision, which took place in Barcelona in May, brought 4,500 professionals to the city, 72% of them foreign.

48% of the exhibitors are weavers; 22%, clothing manufacturers, “launderers” and finishers; 20% manufacturers of accessories; 4% fibre producers and 7% suppliers of machinery, developers of technology and promotional organisations.

Turkey, Italy and Morocco account for almost 60% of exhibitors along with Taiwan, Thailand, Pakistan, India, Germany, Hong Kong, Brazil, Denmark, the USA, Tunisia, France, Switzerland, Japan, Austria, Portugal, Belgium and Spain, with 9 companies.

On this occasion, Spain incorporates two new firms which will be exhibiting for the first time: Rsp51, a denim manufacturer located in the Colonia Prat de Puig-reig (Barcelona) and Iberlaser, developer of laser technology for textile industry. Three large textile manufacturers will also be attending: Tavex (represented by its Moroccan subsidiary), Tejidos Royo and Textil Santanderina, plus Valencian firm Jeanología, specialists in the use of eco-friendly techniques and processes to achieve a worn look. Finally, we close the list of Spanish firms with Unitin-Industrias Morera, manufacturers of indigo cotton thread dyed with the same effects as classic jeans; Pinter Caipo, producer of systems for the manufacturing of special thread and solutions for smart management in the textiles industry; and Etiquetas del Mediterráneo, specialising in all kinds of clothes labels.

Jeans with more LYCRA® and a Scandinavian connection
For the first time, Swiss company INVISTA, owner of the LYCRA® brand will share with the denim community its latest innovations and strategy for the European market. Freedom of movement and comfort are the traditional features that define this fibre, to which we can now add figure control and shaping, along with greater strength that denim manufacturers can adapt and use to their advantage.

Furthermore, in this edition the collaboration agreement between the Danish show Copenhagen International Fashion Fair (CIFF) and Denim by Première Vision, under which they are joining forces and exchanging space to increase their commercial contacts in the northern and southern European markets respectively. Thanks to this, CIFF will have a stand to present their Scandinavian fashion and style to the denim community gathered in Barcelona, while Denim by Première Vision will be in Copenhagen in January to meet up with Scandinavian labels.

The latest trends
In this edition, under the title ‘Gangs of denim’ and recreating a modern, arty, fun and transporting atmosphere, the show will reopen its General Trend Area where they will be clueing us in to what’s new for spring-summer 2016. An experimental walkway through 3 zones of using denim that, playing on decorations and colours, stand out this season as 3 different yet complementary gangs of denim, each with highly specific rules, codes and aesthetics. The show also includes exhibitions, and information, networking and rest areas.

Denim by Première Vision, an exclusively professional show, will be held in Hall 8 of the Fira de Barcelona Montjuïc exhibition site and will be open from 9.30 am to 6.30 pm.

Barcelona, 13th November 2014


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