The organisation estimates that the event will have an impact of 40 million euros on the city
EIBTM will bring 3,000 exhibitors from 150 countries to Fira de Barcelona
From 18 to 20 November, the Fira de Barcelona Gran Via venue will host another edition of EIBTM, the world’s most important Incentive, Business Travel and Meeting Industry event. The show, which this year places special emphasis on the event organisation market in Spain, will bring together 3,000 exhibitors from 150 countries and is expected to attract 15,000 trade professionals from all over the world.
Over three days, EIBTM will present all the latest in destinations, products and industry services, with trade meetings at which travel agencies, tour operators, conference and convention centres, hotel chains, service companies and international event organisers will be present.
This year’s edition of the event will be promoting strongly the business tourism sector in Spain. For the first time it will open up its prestigious Hosted Buyers programme to Spanish congress and event organisers interested in meetings with both international and domestic suppliers. Furthermore, this year, EIBTM, in collaboration with the MPI Spain Chapter and the ICCA Iberian Chapter, has organised a training programme specifically in Spanish, aimed at Spanish professionals to analyse the industry situation and the latest trends.
Some of the new features of this edition include the Innovation Zone, where the best technological and service solutions for events will be showcased through a multimedia exhibition and 20 TED Talk presentations, and an area dedicated to sustainability, with conferences to analyse how it can be implemented in the sector.
EIBTM will also have an extensive meeting agenda and a complete training programme that includes conferences and seminars in which leading companies and world experts will take part.
The show, organised by Reed Travel Exhibitions, has been held at Fira de Barcelona since 2004. Since then it has helped to promote the city, Catalonia and Spain as important business travel destinations. The organisation estimates that EIBTM will have an impact of 40 million euros on the city’s economy.
Barcelona, November 2014