Denim Première Vision presents the latest jeanswear for the Spring/Summer 2017 season

On 18 and 19 November, Fira de Barcelona’s Montjuïc exhibition centre is hosting 87 companies from 21 countries in the premium denim market in a very festive, California-summer atmosphere. The exhibitors will be presenting the full value chain in the jeanswear sector, from fabrics, finished articles, accessories and threads to the latest technologies for efficient and sustainable production. The firms participating represent the essence of an industry that supplies the bulk of the world’s demand for denim clothing, generating a global turnover estimated at 51,000 million euros.  
Denim Première Vision is back in Barcelona for the fourth time to present its new ‘Mansion of Denim’ and the 360º world of jeanswear. Companies that specialize in denim production represent more than half the exhibitors at the show (52%) which on this occasion is hosting 87 firms. Accessory manufacturers make up 22% of the offering while apparel makers and ‘launderers’ represent 19%. The range on offer is rounded off by companies that specialize in creating and developing new technologies and promotional bodies (5%) and thread producers and weavers, representing 2% of the total.
Exhibitors come from 21 countries, especially Turkey (33%); Italy (14%); Spain (8%); and Morocco (8%) along with Japan, France, Germany, Pakistan and Hong Kong, amongst others.
This year, six new companies, rigorously selected by the organization, are making their debut at the show. These are apparel-makers Baykanlar Tekstil and Ariteks Boyacilik from Turkey; Firemount Textiles from Mauritius; a fibre producer from South Korea, Hyosung Corporation; a weaving company from China, Advance Denim Limited; and a Turkish accessories manufacturer, Kasiv Leather Label.
Denim “Made in Spain”
Spain is represented by eight companies this year. Three big textile manufacturers: Tavex, Tejidos Royo and Textil Santanderina; the Valencian firm Jeanología which specialises in eco-friendly techniques and processes to give jeans a ‘worn’ look; the Barcelona company Unitin-Industrias Morera, which manufactures genuine dyed indigo cotton thread with the same effect as classic jeans; the Elche firm Etiquetas del Mediterráneo, which specialises in all kinds of clothing labels; Etiquetas Granero, a regular exhibitor at the show; and Macsa, from Manresa, which develops different types of finishes using laser.
Trends and information at the sector seminars 
Michelle Branch, consultant and international expert on the denim industry, will be revealing the keys to the Spring/Summer 2017 season trends at the “Denim Trend Tasting” seminar at 12.30 on 18 November. Organized by the Première Visión fashion team, the event is the baseline for world jeanswear trends, giving us a first glimpse at the latest colours, shapes and finishes not just in jeans but all the other garments made from this fabric.
The show is also hosting the first edition of “Denim Smart Conversation’, an exclusive masterclass on interpreting the innovations, challenges and new goals in the world of denim in terms of responsible creation and production.
Denim Première Vision, for trade professionals only, will be held in Hall 8 of Fira de Barcelona’s Montjuïc Exhibition Centre, open from 09.30 to 18.30 each day. Some 4,000 international trade professionals are expected to attend the show, including executives and buyers in the high-end premium jeanswear fashion world as well as stylists and firms in the luxury segment looking for quality and exclusivity.
Barcelona, 10 November 2015
Pre-register on the website or in person at the show (Hall 8 – entrance from Plaza España)