Denim Première Vision brings together the world’s elite in the premium denim market in Barcelona

Exuding an atmosphere that is both futurist and vintage, starry and unconventional, we’re welcoming back the third Barcelona edition of Denim Première Vision, the leading trade show for the jeans industry, which takes place on 27 and 28 May in the Montjuïc Exhibition Centre. The show features a total of 97 exhibitors from 21 countries with an offering geared exclusively to the premium jeans market, whose brands are looking for exclusive, top quality products to create collections of jeans and other denim products for the Autumn/Winter 2016-17 season.

Denim Première Vision brings together a carefully selected and very specialized offering, reflecting the premium end of this textile sector, revealing the new fabrics, accessories, finishes, colours and shapes of the forthcoming season.

The show brings together the elite of the denim world. 45% of exhibitors are textile manufacturers; 24% are apparel-makers, fabric launderers and finishers; 21% are accessory manufacturers; and 10% are machinery suppliers, fibre producers and technology developers.

The country with the biggest representation is Turkey (29%), followed by Italy (18%), Spain (9%) and Morocco (8%). Companies from Japan, India, Pakistan, Hong Kong, France, Tunisia, Germany and Brazil are also taking part in the show, as well as other countries.

Highlights include 10 specially-selected companies taking part for the first time: Niggeler & Küpfer (Italy) and W Denim by Whoval (Turkey), both textile manufacturers; Gitex Group (Tunisia), Merkoteks (Turkey), Chastar by Paris Texas (Morocco), Desert Studio (UAE), G&G Abbigliamento and Wash Italia (Italy), all apparel-makers and specialists in fabric washing and finishing. Spanish technology producer Macsa is debuting at this year’s edition of the show.

A dozen Spanish companies
Macsa brings the Spanish contingent at this year’s show up to twelve companies. Three are major textile manufacturers – Tavex, Tejidos Royo and Textil Santanderina – while Jeanología and IberLaser specialize in treatments and processes to give jeans a ‘worn’ look.

They are joined by regular exhibitors at the show: Etiquetas Granero, the Barcelona-based Unitin-Industrias Morera (manufacturers of authentic indigo thread dyed with the same effects as classic jeans), and Elche-based firm Etiquetas del Mediterráneo, which specializes in all kinds of apparel labelling.

Denim Trends Area plus a new seminar
The Denim Trends Area, the space dedicated to the latest trends, will reveal all the latest new styles, fabrics, accessories, finishes, washes, colours and shapes for the upcoming 2016/17 season. This is a must-visit area for discovering the future of denim and the different types and models of jeans that will be on demand in stores next year.

In this respect, another must-go event is the new Denim Trend Tasting at 12.30 on Wednesday 27 May. Here, trade professionals and experts from the Denim Première Vision team will be revealing the keys to the next season’s trends, its social, artistic and aesthetic influences, and providing an analysis of the show’s offering, from textiles to finishes via cuts, styles and accessories.

Denim Première Vision, for trade professionals only, will be held in Hall 8 of Fira de Barcelona’s Montjuïc Exhibition Centre, open from 09.30 to 18.30 each day. The show is held twice a year, in May and November.

Barcelona, 15 May 2015