The trade fair is becoming more international
BBFW 2022 once again takes centre stage on the global bridal fashion scene
Barcelona Bridal Fashion Week will once again take centre stage on the international bridal fashion scene by bringing together the main players and designers in an industry seeking to consolidate its recovery. As a global business centre and platform for trends, the event will feature over 320 brands at its trade fair and fashion shows from 34 designers intended not only to the professionals but also to future brides, in a pledge to innovation, sustainability, diversity and solidarity as the major challenges and opportunities for the future of the industry.
Bridal fashion’s leading international event, organised by Fira de Barcelona with the support of the Catalan Government’s Ministry of Business and Employment, will be back this year in Halls 1 and 2 of the Montjuïc venue, with the fashion shows featuring more than 34 designers from 20 to 23 April, plus the offer from over 320 firms at the trade fair from 22 to 24 April. Five days will thus be devoted exclusively to bridal fashion and evening dresses, with the leading brands and young talent presenting their 2023 collections within the framework of the event.
The fair has a high international profile, with 80% of foreign companies —6 percentage points above 2019— coming from 27 countries, mainly from the U.K., USA, Italy, the Netherlands, Germany, Turkey, France, Portugal, Belgium, Poland, Lebanon and Israel, among others, which ratifies it as an essential event for professionals and bridal fashion lovers from all over the world.
Similarly, in order to further promote business and enable the future brides to view the collections, BBFW will set up a digital platform equipped with an area for the exclusive use of the participating brands and professionals and another one, open to the general public, showing live and recorded versions of the fashion shows. The BBFW Digital Experience mobile app will remain active until June 2022.
With the aim of spurring more commercial transactions, BBFW has also set up various programmes, including the invitation of business people, retailers and distributors from around one hundred countries, as well as strategic buyers from Italy, Germany, the United Kingdom, France, Portugal, the United States, Brazil, Mexico, South Korea, Japan and the United Arab Emirates, all of which are the show’s target countries.
Barcelona Bridal Night
The renowned haute couture brand Viktor&Rolf will be the star of the Barcelona Bridal Night, presenting the world’s first fashion show of its bridal line, Viktor&Rolf Mariage. The evening will take place on 20 April at the Hall 1 of the Montjuïc venue, and will be attended by national and international guests including professionals, designers and buyers.
Embracing change with Move to New
The slogan for the 2022 show, Move to New, will reflect BBFW’s history and future, as well as the values it advocates. “We’re delighted to bring the industry back together this year in Barcelona. “We’re back in earnest and eager to display the evolution of bridal fashion in a season packed with innovation and creativity”, declared BBFW director Estermaria Laruccia. “Standards, customs, the market and consumers have changed in recent years. Our aim is to evolve with these changes and face up to the challenges of the future hand in hand with the industry, insisting on the need to innovate, promote sustainability throughout the product value chain and embrace diversity as an invaluable source of wealth”.
Collaboration with Save the Children
Following the success of the 2021 Barcelona Bridal Fashion Week Gala, the show will continue to cooperate with the Save the Children NGO in its project to combat child marriages, specifically the work being done in Mauritania. It will also propose different cultural and informative activities to promote art, design, creativity and sustainability, with the aim of holding an event that’s committed to people and their environment.
Barcelona, April 2022
Mª Gloria Dilluvio
609 73 47 70 – 93 233 21 72
gdilluvio@firabarcelona.com
Eva Martín – XXL
93 452 65 00
eva@xxlcomunicacion.com