AUTOMOBILE BARCELONA is here, technology and motors rolled into one

Fira de Barcelona and the City of Barcelona are furthering their involvement with innovation and technology trade fairs, where they are already a world leader with events like the Mobile World Congress, IoT Solutions World Congress and Smart City Expo World Congress.
AUTOMOBILE BARCELONA will be held from 11 to 21 May 2017 at the Recinto Montjüic de Fira de Barcelona.
Barcelona, 23 November 2016.
At the media presentation for this new show, Enrique Lacalle, President of AUTOMOBILE BARCELONA stressed: “The Barcelona International Motor Show, which is nearly 100 years old, is being transformed to include the latest technology and focus on the future and current needs of the automobile industry. Fira de Barcelona takes another leap forward with a unique event that will make this new show a first in the industry and in motor shows worldwide”. 
AUTOMOBILE BARCELONA will offer two interconnected events at the same show: The Connected Hub will bring together technology, mobility and new business models. At the Motorshow we will continue to enjoy the automobile industry’s latest models and developments.
TECHNOLOGY: Connected Hub 11 and 12 May
This event is “core” to AUTOMOBILE BARCELONA’s new spirit and will have the support of Mobile World Capital, Smart City Expo World Congress and Industrial Internet Consortium. Connected Hub will have three different areas each tackling, from different angles, the technology and solutions that are already carving out the future of automobiles and mobility worldwide.
– Inspirational Arena. A congress lasting two days in which the industry’s leaders will share their vision and strategy. The programme of talks will include the connected vehicle, safety, smart mobility and the ecosystem of alliances between the various technology and automobile industries.
– Innovation Square. This space will include the latest developments of the connected car, digital transformation, geolocalisation and cyber safety, platforms, 3D printing, infotainment, consultants, big data and components. By means of the agreement with Four Years From Now, Innovation Square will receive the participation of the sector’s most innovative international start-ups.
– Smart Street. A big demo area in which companies and brands will demonstrate the most advanced technology applied to vehicles. This big open space will be a showcase in which trade visitors, the specialist technology and motor press and the end consumer can witness the sector’s latest developments in an interactive and practical way.
MOTORS: Motorshow 11-21 May 
The new AUTOMOBILE BARCELONA is a world first and an ideal stage for the automobile industry to present its latest developments. This show will maintain the Barcelona International Motor Show’s tradition of hosting big events, activities and international premiers.
It will also conserve its spirit of demonstrating and introducing the public to the current offer and the upcoming launches in the entire industry, generating a direct link with users. At AUTOMOBILE BARCELONA the brands will have the best sales platform for the end consumer, at an event that will have an enormous influx of visitors.
Fira Barcelona and the City of Barcelona: synonyms of technology 
With the new AUTOMOBILE BARCELONA, Fira de Barcelona and the City of Barcelona are furthering their involvement with innovation and technology trade fairs, a sector in which they have already become a world leader. The Mobile World Congress, IoT Solutions World Congress, Smart City Expo World Congress and 4YFN (4 Years From Now) are prime examples of Barcelona’s capacity to organise cutting-edge events that attract visitors and exhibitors and are becoming world leaders in their sectors.
AUTOMOBILE BARCELONA will unite the present and the future of the automobile industry. From the autonomous and connected car to the associations between the technology and automobile industries. Enrique Lacalle stressed that “with this original event, AUTOMOBILE BARCELONA will become the new leading event for the automobile industry and the sector’s technology industry. The show aims to reflect and promote the current and future state of the industry and of the market, inundated with new and fascinating technology and mobility systems”.
AUTOMOBILE BARCELONA will be held from 11 to 21 May 2017 at the Recinto Montjüic de Fira de Barcelona, the dates coinciding with the Formula 1 Spanish Grand Prix. The 11 and 12 May are reserved for Connected Hub, and for the press and the Motorshow’s trade visitors. AUTOMOBILE BARCELONA will open its doors to the public on 13 May 2017.