Fira de Barcelona will host Vitafoods Europe, the world’s nutraceutical event

Vitafoods Europe, the world’s leading trade show for the nutraceutical industry, will be held at the Gran Via exhibition centre from spring 2025. The event, which annually brings together more than 1,000 companies and 22.000 attendees from over 160 countries, has chosen Barcelona to boost its growth and will thus reinforce the positioning of Fira de Barcelona as an international benchmark in the food sector, alongside shows such as Alimentaria and Seafood, among others.

Vitafoods Europe will move to Barcelona from Geneva, which has been its venue since 1998. The show will hold its last edition in the Swiss city in May 2024 and will come to Barcelona in 2025, where it will occupy 80,000 m² of the Gran Via exhibition centre with the aim of continuing to grow in the city over the coming years as a world leader in the nutraceutical industry.

The annual event, which encompasses an exhibition area and conference, brings together industry professionals, including manufacturers, suppliers, distributors, retailers, researchers and health professionals to explore and showcase the latest innovations, ingredients, products and trends in the field of functional foods, dietary supplements, sports nutrition and other related products.

It also offers a wide range of activities including product presentations, workshops and talks to share knowledge on new ingredients, innovative formulation solutions, production techniques, scientific advances, regulations and key market trends.

Natasha Berrow, Executive Vice President – Food, at Informa Markets, said, “Barcelona has been selected as our new home after extensive research and listening to both our exhibitors and visitors. Barcelona is not only a key European market for nutraceuticals, but it also has the right mix of vibrant architecture, culture and atmosphere to match the vivacious spirit of our community. And thanks to the robust infrastructure offered by both the city and Fira Barcelona, this is just the next step in a long and exciting future for Vitafoods Europe.”

The General Manager of Fira de Barcelona, Constantí Serrallonga, stated that “we are proud that a world-leading event such as Vitafoods Europe has chosen Barcelona as its new venue, which reinforces our role as an international trade fair pole of attraction and strengthens the city’s position as the capital of innovation in the food industry”.

At the elite of food trade fairs

In this sense, Vitafoods Europe joins the relevant portfolio of international events in the food industry that Fira de Barcelona organises and hosts. Highlights include Alimentaria, the food, beverage and food service show organised by Fira and which, in the 2022 edition, held jointly with Hostelco, received 100,000 visitors and the participation of more than 3,000 companies, as well as Seafood, the seafood show, which this year was visited by 33,000 professionals and brought together more than 2,000 exhibitors from 87 countries.

Other events linked to the food industry organised by Fira de Barcelona are Alimentaria Foodtech, which in September will bring together the food technology offer, Gastronòmic Fòrum, which will take place in October, and Barcelona Wine Week, next January.