The 20th edition has already booked 85% of its exhibition space and confirmed the participation of leading industry players
Hispack 2027 gathers momentum at a pivotal time for the packaging industry
Hispack is making strong progress towards its 20th edition. More than six months ahead of the event, Spain’s leading packaging, processing and logistics trade fair has already secured 85% of its planned exhibition space and confirmed the participation of the industry’s leading packaging and processing companies. These figures reflect the sector’s confidence in the event and point to a growth-focused edition. The organisers expect to bring together more than 900 exhibitors, 10% more than in 2024, while further strengthening the show’s international profile, with more than a quarter of participating companies coming from outside Spain.
Organised by Fira de Barcelona, Hispack will celebrate its 20th edition from 4 to 7 May 2027 at the Gran Via venue, at a defining moment for the transformation of the packaging industry. Against the backdrop of the EU Packaging and Packaging Waste Regulation (PPWR), alongside the drive towards circularity, process digitalisation and growing demand for more sustainable solutions, change is accelerating across the packaging value chain.
The show’s commercial offering is designed to respond to this transformation, bringing together leading companies in materials, packaging, industrial packing solutions, processing and packaging machinery, labelling, bottling, logistics, robotics and automation. Among the sectors with the strongest presence to date are Packaging Machinery & Process and Brand Packaging, both of which are experiencing high demand for exhibition space and attracting some of the industry’s most significant investments.
According to Jordi Bernabeu, Chairman of the Hispack Organising Committee, “The current booking pace demonstrates the strength of the industry and the confidence companies place in Hispack as a business and knowledge platform. All indications suggest that the show will once again bring together the most comprehensive and representative commercial offering in the Iberian market, helping end-user industries address the challenges of the coming years with confidence through innovative packaging solutions.”
Two districts designed to drive business and knowledge exchange
One of the main innovations of Hispack 2027 will be the redefinition of the two major areas that will structure the exhibition’s programme of activities and networking opportunities: Brand District and Tech & Trade District, aligned respectively with the exhibition offering in Halls 2 and 3.
Brand District builds on the former Unboxing space and will become the meeting point for companies and professionals interested in packaging as a tool for differentiation, consumer experience, sustainability and value creation. Its programme will address topics such as branding, user experience, circular economy, packaging performance and the application of artificial intelligence throughout the packaging lifecycle. It will also host the presentation of the international Best-in-Class case studies, alongside several initiatives linked to the event’s 20th anniversary celebrations.
Meanwhile, Tech & Trade District will expand the concept of the former International Business Center by combining technical and commercial content. The area will host business meetings, international programmes, themed tours and networking activities aimed at fostering connections between manufacturers and buyers from strategic markets. It will also bring together content related to machinery, processing technologies, labelling, bottling, logistics, automation and robotics.
“The packaging industry is undergoing profound transformation, and we want Hispack to be the space where solutions, knowledge and the professionals driving this change come together. These two activity districts will help us deliver a more specialised, practical and market-focused experience,” says Xavier Pascual, Director of Hispack.
Automation, circularity and internationalisation
Automation, robotics and intralogistics will continue to gain prominence at the next edition of Hispack. As companies seek to improve operational efficiency, traceability and supply chain sustainability, investment in advanced production and logistics technologies is increasing, making these areas some of the fastest-growing segments of the exhibition.
In this context, Tech & Trade District will host a new edition of Engineers Day, a dedicated event for professionals working in engineering, operations, production and intralogistics, designed to connect end-user industries with the latest technological innovations.
Internationalisation will once again be a key strategic pillar of Hispack. Currently, 27% of confirmed exhibitors are international companies, and in collaboration with amec, the show is developing dedicated programmes for priority markets, B2B networking opportunities and initiatives aimed at attracting overseas buyers. The organisers plan to invite 70 carefully selected buyers from countries including Mexico, Morocco, Egypt and Algeria, all with proven purchasing and investment capacity.
A landmark edition
The celebration of the show’s 20th edition will play a central role in Hispack 2027. Beyond marking an anniversary, the event aims to highlight the shared journey of the companies, associations, institutions and professionals that have contributed to the growth of the exhibition and the development of Spain’s packaging industry over more than four decades.
To mark this milestone, Hispack will launch a series of initiatives to celebrate the legacy of the trade show and the packaging community, revisit the voices and companies that have shaped its history, and connect the industry’s evolution with the challenges of the future.
In addition, the co-location with Graphispag will strengthen synergies between packaging, printing, labelling, coding and visual communication. Together, the two events are expected to surpass 1,000 exhibitors and attract around 37,000 trade visitors.
Barcelona, 28 October 2026
Images (2024 edition) here
Maria Dolores Herranz
Tel. +34 93 233 25 41
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