IBTM World to welcome more than 12,000 MICE industry professionals at the Gran Via venue.
Barcelona brings together the global business travel industry
From 17 to 19 November, Fira de Barcelona will host a new edition of IBTM World at its Gran Via venue, the leading international event for the meetings, incentives, conferences and exhibitions (MICE) industry. Under the theme “The Age of Disruption”, more than 12,000 professionals from around the world will explore the changes shaping the sector, driven by the rise of artificial intelligence, new technologies and improvements in accessibility.
The event will bring together more than 2,500 destinations, hotels, exhibition venues and convention centres, event organisers, travel agencies, technology providers and start-ups.
Over three days, IBTM World will showcase the latest trends and feature a programme of conferences, workshops and panel discussions exploring the challenges currently facing the MICE industry as it adapts events to an evolving landscape. It will also focus on business meetings and the venues of the future, as well as the role that technology, sustainability and accessibility will play in shaping them.
One of this year’s highlights is ‘AI for Events – Demo Day LIVE’, a dedicated space where different applications of artificial intelligence in event organisation will be demonstrated live.
Innovation will also feature through Event Tech and Services, dedicated to technological solutions for the industry. IBTM Ignite will also return, showcasing start-ups developing new tools for event planning, organisation and evaluation.
Barcelona, November 2026