With two months to go before it’s due to be held, the fair has already filled its exhibition area with more than 300 brands
All set to bring the bridal fashion industry back together at BBFW 2022
Barcelona Bridal Fashion Week will once again take centre stage on the international bridal fashion scene by bringing together the main players and designers in an industry seeking to consolidate its recovery. As a global business centre and platform for trends, the event will feature nearly 300 brands at its trade fair and more than 20 parades devoted not only to the professionals but also to future brides, in a pledge to innovation, sustainability, diversity and solidarity as the major challenges and opportunities for the future of the sector.
The sector’s leading international event, organised by Fira de Barcelona with the support of the Catalan Government’s Ministry of Business and Employment, will be back this year in Halls 1 and 2 of the Montjuïc venue, with the fashion shows featuring more than 20 companies from 20 to 23 April and the trade fair from 22 to 24 April. Five days will thus be devoted exclusively to bridal fashion and evening wear, with the leading brands and young talent presenting their 2023 collections within the framework of the event.
In this regard, BBFW, with two months still to go before it’s due to be held, has already hung out the “sold out” sign with nearly 300 brands. The event will have a highly international nature, with 74% of the companies coming from 25 countries, confirming it as an essential meeting point for professionals and bridal fashion lovers from all over the world.
The exhibition will include the designs of some of the main Spanish brands, such as Jesús Peiró, Pronovias Group, Rosa Clará, YolanCris, Sophie et Voilà, Marco&Maria, Sonia Peña, Carla Ruiz, Ramón Sanjurjo, Inuñez, Novia d’Art and Tot-hom. The renowned Lebanese haute couture brand Zuhair Murad, participating for the first time, is one of the highlights among the international brands together with Demetrios, Justin Alexander, Enzoani, Randy Fenoli, Allure and Amsale from the United States. Italian designers Nicole Milano, Peter Langner, Andrea Sedici, Elisabetta Polignano, Poesie Sposa, Simone Marulli, Valentini, Amelia Casablanca, Bellantuono and Maison Signore, Milla Nova from Ukraine, Vestal from South Korea, Madi Lane from Austrialia, Julie Vino from Israel, Cymbeline from France, Daalarna from Hungary, Otilia Brailoiu from Romania and many others will also be showcasing their creations.
Similarly, in order to further promote business and enable the future brides to view the collections, BBFW will set up a digital platform equipped with an area for the exclusive use of the participating brands and professionals and another one, open to the general public, showing live and recorded versions of the fashion shows. The platform will be active until late July.
Embracing change with Move to New
The slogan for the 2022 show, Move to New, and the image, which will be transformed during each stage of its preparation and throughout the event itself, will reflect BBFW’s history and future, as well as the values it advocates. “We’re delighted to bring the industry back together this year in Barcelona. “We’re back in earnest and eager to display the evolution of bridal fashion in a season packed with innovation and creativity”, declared BBFW director Estermaria Laruccia. “Standards, customs, the market and consumers have changed in recent years. Our aim is to evolve with these changes and face up to the challenges of the future hand in hand with the industry, insisting on the need to innovate, promote sustainability throughout the product value chain and embrace diversity as an invaluable source of wealth”.
Following the success of the 2021 Barcelona Bridal Fashion Week Gala, the show will continue to cooperate with the Save the Children NGO in its project to combat child marriages. It will also propose different cultural and informative activities to promote art, design, creativity and sustainability, with the aim of holding an event that’s committed to people and their environment.
Barcelona, 21st February 2022
Photographs of last year’s event here
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