Motoh! Barcelona is back, the leading motorbike and new mobility show of 2023

Motoh! Barcelona, Fira de Barcelona’s motorbike show, returns to the Montjuïc venue from 11 to 14 May with an edition for all motorbike enthusiasts ready to discover, try or buy the latest models from the top brands. Visitors will also be able to discover the latest trends in both leisure, light and micromobility, especially electric mobility, and enjoy a programme of activities and experiences.

Organised by Fira de Barcelona and Kando Events, Motoh! Barcelona is strengthening its commercial character this year to help boost sales in the industry. With more than 40 exhibitors in 6,500 square metres of exhibition floorspace in Hall 7 of the Montjuïc venue, displaying a wide range of motorbikes, scooters, light vehicles, electric bicycles and personal mobility vehicles.

With two months to go, brands such as Kawasaki, Red de concesionarios de Catalunya de BMW Motorrad, Zero Motorcycles, Yamaha Dealers, SeatMO, Niu, Macbor, QJ, Sym, MH, Ray, Joyor, Indian, CFQuads, MITT, Evoke, Sunra, Loncin Quads, Benelli Dealers, Keeway, MBP and Espacio BCN Harley Davidson have already confirmed their presence. The event will also offer a comprehensive vision of the motorbike sector including motorbike and motorcyclist accessories and complements firms, as well as services such as financing and insurance companies.

The show’s director, José Miguel García, said that “Barcelona is one of the great motorbike cities, with almost half a million daily journeys on two-wheeled vehicles, recently joined by all kinds of light vehicles, e-bikes and VMPs, boasting versatility and sustainability in the field of urban and interurban mobility. In this context, Motoh! Barcelona returns to meet these new demands by making available the best offers and launches for an increasingly demanding, wide and varied user”.

Circuits, training and sustainability

In order to promote safer mobility habits, there will also be an area for training and road safety practice in collaboration with the Servei Català de Trànsit (Catalan Traffic Service) hosting tests with urban motorbikes, e-bikes and personal mobility vehicles. The programme of activities taking place in the 5,000m2 outdoor area around Hall 7, will be rounded off with guided outdoor routes to allow visitors to try out in real traffic conditions some of the motorbikes on display, both combustion and electric.

Motoh! Barcelona is the only event dedicated to the world of motorbikes held in Spain in 2023, so the organisers expect the show to contribute to the industry’s good performance, which recorded a total of 202,293 new motorbikes and light vehicles license registrations in 2022, according to data from the National Association of Two-Wheel Sector Companies (ANESDOR).

The show will be held alongside Automobile Barcelona during the first weekend of Fira de Barcelona’s motor show, which runs from 13 to 21 May also at the Montjuïc venue.