Two studies on bike-sharing and commuter behavior to be presented
David Zipper and Jari Kauppila headline the speaker lineup of Tomorrow.Mobility 2025
The fifth edition of Tomorrow.Mobility World Congress (TMWC), the global event driving a new sustainable and intelligent urban mobility, will gather over 200 international experts in Fira de Barcelona’s Gran Via venue from November 4-6, to tackle the most pressing issues to enable new sustainable mobility paradigms. Among the experts taking part in the sessions are David Zipper, Senior Fellow at the MIT Mobility Initiative, and Jari Kauppila, Head of the Secretary-General’s Office at the International Transport Forum (ITF).
Under the theme “Move Better”, TMWC, jointly organized by Fira de Barcelona and EIT Urban Mobility, an initiative of the European Institute of Innovation and Technology, a body of the European Union, will feature over 50 sessions addressing topics such as Staying competitive in the race to net-zero, The future of mobility: exploring the next decade of innovations, Innovations to increase the resilience and quality of mobility systems, Solutions for sustainable commuting, and Autonomous mobility in public transport.
Urban mobility and policy expert David Zipper will headline the keynote lineup. Zipper, a Senior Fellow at the MIT Mobility Initiative, explores the intersection of transportation policy, technology, and society. He has worked in city government, venture capital, and as and advisor in the smart cities and mobility sectors. His writing has appeared in Bloomberg CityLab, The Atlantic, Vox, and Slate.
Jari Kauppila, Head of the Secretary-General’s Office at the International Transport Forum will also be among the highlights of the congress. Kauppila oversees the ITF’s strategic agenda and overall leadership. Prior to that, Kauppila led research and modelling work at ITF and coordinated international projects on topics such as decarbonization, logistics, road safety and infrastructure investment. Before joining ITF he worked at Finland’s Ministry of Transport and Communications.
The list of speakers will also feature Pierfrancesco Maran, Member of the European Parliament; Arianna Censi, Deputy Mayor for Mobility, City of Milan; and Matt Halle, Deputy Mayor, City of Los Angeles, to name a few.
Key insights to reshape mobility
TMWC will be the stage where EIT Urban Mobility will share the insights from two recent studies focusing on the benefits of bike-sharing, and psychological barriers to reshaping mobility. The first study quantifies the return on investment of bike-sharing schemes across Europe today and by 2030. The analysis reveals that well-designed systems deliver significant benefits in emissions reduction, public health improvements, congestion alleviation and urban quality of life, outweighing their operating costs. Key findings reveal that one new job is created for every 75 shared bicycles deployed, and that European bike sharing schemes collectively have saved 760,000 commuting hours, equivalent to €30 million in productivity gains.
The second study, “Integrating behavioural insights into sustainable mobility planning”, investigates how people’s commuting habits are shaped by factors such as status quo bias, loss aversion, or friction costs. Based on latest research insights and examples from deploy corporate mobility, the report highlights models and tactics that can incentivize more sustainable behaviour in commute, such as nudges and experimentation. These are instrumental to overcome psychological barriers and to encourage sustainable mobility.
A global event shaping urban futures
As in previous editions, TMWC will be held alongside Smart City Expo World Congress, the leading international summit on smart cities and urban solutions. Together with Tomorrow.Building and Tomorrow.Blue Economy, these events will bring together more than 1,100 exhibitors and over 25,000 attendees, transforming Fira de Barcelona into the world’s largest hub for urban innovation.