The trade show connects Spanish wine with new international markets
Barcelona Wine Week closes an edition marked by its strong international expansion
Barcelona Wine Week (BWW) 2026 closes its sixth edition this afternoon, an event marked by commercial momentum, a significant increase in international buyers, attendance up to 25% compared to the previous edition, and a high level of industry networking. With 25,953 attendees, 1,350 wineries and a robust programme of conferences and tastings, BWW consolidates its position as a strategic platform for the international profile of quality Spanish wine.
BWW closes its doors this Wednesday at Fira de Barcelona with a very positive balance from both the participating wineries and attendance of professionals. The edition has brought together 1,350 wineries from all over Spain, through 90 Denominations of Origin and quality seals. Large winery brands and small winemakers and producers have also participated, reflecting the wide variety of the Spanish wine business fabric and highlighting, fundamentally, the export potential of the sector. 73% of the exhibitors have participated under the umbrella of a DO and the remaining 27% have done so through their direct brand.
The show has registered 25,953 visitors, 20% international from over 70 countries, and has increased by 25% the international buyers invited by the organization in collaboration with the MAPA and ICEX Spain Export and Investments, reaching 962 professionals from the USA, Mercosur countries -especially Brazil-, Germany, China, the Netherlands, India or Indonesia. BWW has also brought together a thousand national buyers and distributors of retail, specialised distribution and the Horeca channel, the main wine distribution channels in Spain. In total, thousands of quality contacts have been generated and nearly 13,700 business meetings have been held in an environment designed to promote trade and open new markets for export.
In this regard, at the inauguration of BWW, the Spanish Minister of Agriculture, Fisheries and Food, Luis Planas, announced the deployment of an ambitious foreign promotion strategy to consolidate the presence of Spanish products in emerging markets with high growth capacity, including India, the Mercosur bloc and Indonesia as key destinations for the agri-food sector and, especially for winemaking.
The president of BWW, Javier Pagés, “this numbers confirm the great international leap of the fair to promote the export of Spanish wine and show the world the richness and uniqueness of our wine-growing territories. The large number of business meetings held between exhibitors and buyers demonstrate the great interest of international markets in our wineries.”
The most influential voices
Professionals were able to attend a full programme of tastings, conferences and activities, with the participation of 138 speakers including critics, oenologists, Master of Wine and international experts. The sessions on the legacy of the great family wine sagas have been highlighted, as well as the participation of international references such as the critic of the Financial Times, Jancis Robinson.
It is estimated that the economic impact of holding the show on Barcelona is around 17 million euros.
Image gallery, here
Barcelona, 4th february 2026
Susana Santamaria
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