The Graphispag Live showroom will be the nerve centre, with examples of everything you can print
Packaging that stands out on the shelves, hotel rooms that can be redecorated in a matter of hours, walls embellished with the latest designs, pages that emit fragrances, labels that change colour to indicate the freshness of a foodstuff, holograms that act against product counterfeiting, lenticular display units, vinyl ‘rugs' that reproduce works of art, clothing with personalised designs and books able to link up to the online world… the possibilities of creating unique products and spaces thanks to printing are infinite, and all this will be on show between 21 and 24 March at Fira de Barcelona's Gran Via exhibition centre.
Graphispag will have a showroom in the middle of the fair known as Graphispag Live featuring all kinds of samples of finished graphic products to showcase real-life examples of how printing can be applied to new sectors, with a particular emphasis on the worlds of publishing, textiles, packaging, interior design and retail.
Thus Graphispag Live will recreate various areas in which visitors can take guided tours to learn about the techniques and materials used in printing all the different objects and spaces on show. There will be a bookshop, a sports store, a gift shop, a hotel reception, a supermarket and a bar, all of them full of graphic products and decorated with printed surfaces and items using different technologies.
These include printing on packaging manufactured in different materials; cardboard boxes; smart labels; PoP displays; furniture; signage; lenticular displays; posters; light boxes displays; canvas; pictures; curtains; mirrors; accessories; flooring; rugs; carpets; ceramics; ceramic tiles; wallpaper; technical apparel; fashion; textile printing; soft signage; canvas awnings; examples of functional and 3D printing; books; newspapers; magazines; catalogues and sales leaflets; stationery, etc.
According to the director of graphispag, Xavier Pascual: 'This showroom gives professionals from other sectors an idea of the potential and versatility of graphic communications, such as architects, decorators, shopkeepers, designers, retailers, publicists, publishers, fashion brands, food companies and cosmetic firms, amongst many others, and how printing can bring added value to their products.'
At the same time, Graphispag Live will host around twenty demonstrations and workshops to show how the technology works and how the materials behave. Demonstrations will include vinyl printing processes, interior decoration, the creation of holograms, screen-printing with digital quality in just 15 minutes, instant personalisation of gift items at the point of purchase, and functional printing applications, amongst other products.
In addition, Graphispag Live will host more than 30 presentations given by experts, featuring printing success stories in the packaging, retail, textile and publishing sectors. They will also explain the latest technologies and discuss aspects related to business management in the graphic industry and new applications.
Barcelona, March 2017